A Family Tradition, A Neighborhood Favorite
When we took over Priceless Market in East Sacramento back in 2004, we knew we were stepping into something special. This little corner store had been a part of the community for decades. It started as a meat market, then became a grocery and deli, always keeping that small-town feel. We wanted to honor that history while adding something of our own. That’s when Roxie Deli & Grocery was born in 2005.
A Name with Deep Roots
Roxie Deli isn’t just a name—it’s a family legacy. My parents, six brothers, and three sisters opened the original Roxie Deli in San Francisco in the mid-70s. For over 40 years, they’ve built a reputation for great food and strong community ties. I started working there when I was just six, standing on a milk crate so I could reach the counter. Now, my own kids do the same here in Sacramento, carrying on the tradition.
More Than a Deli, It’s a Community
From the start, we wanted Roxie Deli to feel like home. Our regulars don’t just stop by for a sandwich—they come in to catch up, share stories, and enjoy the comfort of a familiar place. I know many of our customers by name and even start making their orders before they walk through the door. That’s what makes Roxie special—it’s not just a deli, it’s a gathering place.
Why Roxie? Because It’s Made with Care
What makes Roxie Deli & Grocery different? It’s simple—we care about the food, the people, and the experience. Every sandwich is made fresh, every ingredient is chosen with care, and every visit feels like coming home. Whether you’re a longtime regular or visiting for the first time, you’re always welcome here. Come see us at Roxie Deli & Grocery, 3340 C St, Sacramento, CA 95816. Grab a sandwich, enjoy some BBQ, and be part of the neighborhood tradition.